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Avatar Case Study

The Challenge

Create an avatar creation platform to be used for blogs, BBS and MMO games

Make a very user-friendly creation and modification interface

Allow users to make both basic (what kind of hairstyle, include mole or not, etc.) and complex (change angle/length/positioning of any feature) modifications to any avatar profile

The Solution

Technological Solution: Macromedia Flash, ActionScript, PHP and MySQL

ImageMagick, Memcache and Berkeley DB

Apache, Lighttpd, Linux, Squid

Created various cartoon avatar templates using Flash

Created asynchronous dealing with avatars based on MQ Technology in combination with Berkeley DB

Reduced DB load and developed data cache using Memcache

Divided dynamic pages from static pages to improve server capability.

The Benefits

Improved efficiency: the avatar creation platform allows for a nearly infinite amount of unique designs, but the creation toolbox keeps all avatars appropriate. Staff time is not needed for sorting photos or handling complaints.

New sales channels: Avatar creation system can be used to many different audiences on the internet; skill level needed to create a basic or complex avatar is very low.

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