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Social Networking Case Study

The Challenge

Create a social networking site to connect members of fraternities and sororities throughout the US

Allow for organization, event/financial planning, advertising and social connections at the chapter, university, order, council, national level

The Solution

Technological Solution: .NET framework 2.0

Database: My SQL 2000 Database

Implemented multi-level user system

Created messaging system for sending, saving, displaying messages between members

Developed event planning system for different levels of organization

The Benefits

Better coordinated activities between chapters: Members of fraternities and sororities can now get to know each other better and open more space for others to add their creative input for upcoming events

Platform for targeted advertisements: Companies interested in targeting this demographic now have a website that is visited daily by potentials

"Through effective chapter management, communication and social cohesion, GreekConnect has revived Greek life at the University of Delaware."

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