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Wiprox Case Study

The Challenge

Before MaesInfo: SMS messages were sent out at random to potential customers, with little success in turning advertisements into sales. No way to track where the customers were at any one time.

Our Challenge: How to create a text message advertising system that queries and targets user-defined areas?

The Solution

Technological Solution: PHP, MySQL, AJAX and GoogleMaps API

Created intuitive solution for defining target audience: draw coverage area using Google Maps API

Integrated automatic sifting rules to choose which people to send advertisements

ck location and density of users in random areas and display through Google Maps API

The Benefits

Focused Advertising on Targeted Audiences: Instead of sending text messages to numbers based on their registration address or at random, the Wiprox system can target specific advertisements at certain areas, leading to more effective campaigns.

Campaign Tracking: Unlike billboards, the exact amount of SMS advertisement viewers can be calculated and recorded in real time. The Wiprox system records how many people have opened the advertisement text and tracks the campaign's effectiveness.

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